TNT scored 2.8 million viewers with its most recent “Dallas” episode, “The Furious and the Fast.” The audience for the March 4 telecast included about 890,000 viewers between ages 18 and 49, the demographic that advertisers pay top dollar to reach.
This is the fourth week in a row that “Dallas’s” audience has grown. It’s also the closest the show has come to matching the 2.9 million viewers that its two-hour second-season premiere attracted on January 28.
“Dallas” continues to get a boost from DVR users too. The previous episode, “Blame Game,” drew almost 2.6 million viewers on February 25, but by the middle of last week, DVR users had pushed the audience to 3.4 million. The haul included 1.2 million viewers between the ages of 18 and 49, a 10 percent increase from the previous DVR-fueled audience, and 1.5 million viewers between ages 25 and 54, a 15 percent increase.
TNT’s next “Dallas” episode, the star-studded “J.R.’s Masterpiece,” will be telecast Monday, March 11. The show’s competition will be mixed: CBS’s popular sitcoms “2 Broke Girls” and “Mike & Molly” are slated to be in reruns that night, while ABC’s “The Bachelor” will offer its season finale. Fox’s “The Following” and NBC’s “The Biggest Loser” will have fresh episodes too.
Larry Hagman Day
Speaking of J.R.’s masterpiece: Mike Rawlings, the real-life mayor of Dallas, has declared March 11 as Larry Hagman Day. Sounds good to me, although every day tends to be Larry Hagman Day in my world.
A Matter of Principal
In cast you missed it: Victoria Principal has dismissed the idea of playing Pam Ewing again. In a statement last week to Deadline, a Hollywood news site, Principal said she wishes to leave Bobby and Pam’s tragic love story “undisturbed and intact.” She added: “I made this decision a long time ago with a loving and respectful heart for ‘Dallas,’ Bobby & Pam and all faithful fans.”
What, No Prune Juice?
The latest addition to my husband Andrew’s “Dallas Drinks” collection: The Judith, a cocktail he created to honor Judith Light’s indomitable character, Judith Brown Ryland. The recipe calls for bitters and a tart lemon twist. How appropriate!
“Drill Bits,” a roundup of news about TNT’s “Dallas,” is published regularly. Share your comments below.