Drill Bits: Cliffhanger Gives ‘Dallas’ a Ratings Boost

AnnaLynne McCord, Christopher Ewing, Dallas, Heather McCabe, Jesse Metcalfe, TNT, Where There's Smoke

Holding on

“Dallas’s” midseason cliffhanger brought the show its second biggest Monday audience this year. The episode, “Where There’s Smoke,” debuted to 2.1 million viewers on April 14, including 714,000 viewers in the advertiser-prized demographic of adults between ages 18 and 49. This is “Dallas’s” most-watched Monday telecast since the third-season premiere, “The Return,” drew 2.7 million viewers on February 24.

“Dallas’s” overall audience grew about 10 percent from last week. This brings the show’s season-to-date average to 1.9 million viewers on Mondays at 9 p.m., down from 2.7 million viewers in this time slot last year. However, when you count DVR users who record “Dallas” and watch it within three days, this season’s average rises to 2.8 million viewers.

“Dallas’s” previous episode, “Like a Bad Penny,” debuted on April 7 to 1.8 million viewers, including 580,000 adults between ages 18 and 49. With DVR playback, the “Like a Bad Penny” audience rose to 2.6 million viewers, including 1.1 million adults between ages 25 and 54, an audience TNT targets.

Oh, and in case you’re wondering: When “Dallas” set Southfork ablaze in 1983, the episode, “Ewing Inferno,” was seen in 20.3 million homes, ranking second in the weekly ratings.

Remember: ‘Dallas’ Returns August 18

“Dallas” is over for the spring, but we still have the summer episodes to look forward to. TNT plans to bring the show back for the second half of its third season, beginning Monday, August 18. That’s just 125 days from tonight.

“Drill Bits,” a roundup of news about TNT’s “Dallas,” is published regularly. Share your comments below.

Comments

  1. Good news for Dallas

  2. Especially C.B. among horny guys, lingerie affecinados, & lesbian demographics! DALLAS: Its all about LGBTQ inclusiveness!

  3. Marc Berman says:

    Hi Chris:

    I am going to link this to my newsletter today. Hope you don’t mind.

    Great stuff as always.

    Marc

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  4. I was seriously hoping to jump back over 2 million for this episode, and still hoping DVR playback this week yields us at least 3 million. Well, the ratings have had an upward trend for 4 weeks straight, so that’s good, and I really do think the ratings would have to be a little higher this summer due to less competition.

    Chris, why do you think TNT decided this year to split the season? Do you think they’re counting on a big uptick in ratings over the summer? Also, I personally no longer think the show is in trouble of being cancelled (hard to imagine TNT cutting a show that still “top 4” for the channel, but if it is on the bubble, do you think a solid summer rating would assist with renewal?

    • Hi Ghent32! TNT seems to offer split seasons for several of their shows. Perhaps this is their way of spreading the wealth for each show across the year?

      Like you, I’m hoping this episode will get a big boost from DVR playback. Not sure if the summer ratings will be a factor in the renewal; TNT may make its decision before the summer season even starts. Regardless, I’m cautiously optimistic the show will be renewed.

  5. I THOUGHT IT WAS DYNAMIC I DONT LIKE WHAT HAPPENED TO SUELLEN PLAYED BY LINDA GRAY

  6. IT WAS A GREAT SEASON AND I HOPE I MAKE IT TO THE NEXT DALLAS IS A DRAMA SHOW AND THIS WAS ITS BEST SEASON I HOPE NEXT SEASON WILL BE AS GOOD I AM A HUGE LINDA GRAY FAN

Trackbacks

  1. […] “Where There’s Smoke,” debuted to 2.1 million viewers on April 14. It was “Dallas’s” second biggest audience of the year, although it’s probably nothing compared to the chatter the episode inspired on […]

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