If TNT Wants Younger Viewers, Look No Further Than ‘Dallas’

Memorandum To: Jeff Bewkes, chairman and chief executive officer, Time Warner Inc. From: Dallas Decoder Re: “Dallas” So TNT wants to start chasing younger viewers, huh? That’s what you told investors yesterday, and it sounds like a smart plan to me. As you pointed out, TNT traditionally targets somewhat older audiences — a strategy that served […]