This week’s “Dallas” episode, “Let Me In,” was seen by 2.6 million viewers on April 1, the same number that watched the TNT drama the previous week. By one measure, though, “Dallas’s” numbers grew: The latest telecast drew more than 1 million viewers between ages 18 and 49, a crucial demographic for TV advertising sales. This was the fifth time this year the show cracked the 1 million mark in that category.
“Dallas” is holding steady in one of the toughest times slots in television. TNT shows the series Monday nights at 9, where it faces the second hour of ABC’s “Dancing with the Stars,” which averaged 13.9 million viewers on April 1, as well as the second hour of NBC’s “The Voice,” which averaged 13.1 million. “Dallas’s” competition also includes Fox’s “The Following,” which drew 6.6 million viewers this week.
“Dallas” is getting a boost from people who record shows digitally and watch them a few days later. Last week’s episode, “Guilt and Innocence,” drew 2.6 million viewers on March 25, but by the end of the week, DVR users had pushed its audience to 3.3 million viewers, including 1.2 million between ages 18 and 49 and 1.4 million between 25 and 54, a demographic cable channels like TNT target.
Meanwhile, “J.R.’s Masterpiece,” the episode where the Ewings bid farewell to Larry Hagman’s famous character, was seen by 3.6 million viewers on March 11, but within a week of its telecast, DVR users had increased its audience to 4.9 million viewers. The audience included 1.6 million viewers between 18 and 49 and 1.9 million between 25 and 54.
‘Dallas’ Double Features
Four episodes remain in “Dallas’s” second season, and TNT will show them during the next two weeks:
• On Monday, April 8, the cable channel will telecast “A Call to Arms” at 8 p.m., followed by “Love and Family” at 9 p.m.
• The following Monday, April 15, TNT will show “Guilt by Association” at 9 p.m., followed by the season finale, “Legacies,” at 10 p.m.
TNT is doubling up on “Dallas” to clear its schedule for the NBA basketball playoffs, which will dominate the cable channel’s lineup in late April and May.
Brewster Hits the ‘Runway’
Jordana Brewster will appear as a guest judge on the next episode of Lifetime’s “Project Runway,” which will debut Thursday, April 4, at 10 p.m.
Speaking of “Dallas” and fashion: If you haven’t already done so, check out my interview with the new show’s costume designer, Rachel Sage Kunin, who discusses the secrets behind the show’s wardrobe. Who knew the Ewings wore clothing from secondhand shops?
My partner Andrew, who blogs about all things food at Cook In/Dine Out, is serving up his latest “Dallas Drinks” cocktail recipe: The Emma, a fiery concoction inspired by Emma Bell’s what-will-she-do-next wild child. Make yourself one today; just don’t consume it with Clonazepam!
“Drill Bits,” a roundup of news about TNT’s “Dallas,” is published regularly. Share your comments below.