DVR users have been boosting “Dallas’s” ratings all year – and they didn’t disappoint last week.
“Guilt by Association” and “Legacies,” the last two episodes of “Dallas’s” second season, averaged 2.9 million viewers when TNT telecast them back-to-back on April 15. During the next three days, DVR users boosted the combined average for the two episodes to 3.8 million viewers, a 26 percent increase from the previous week.
“Legacies,” which resolved the “Who Killed J.R.?” mystery, performed especially well. When DVR users are included, the episode hit season highs in two important categories: It drew 1.9 million viewers between the ages of 25 and 54, an audience that TNT targets, and 1.5 million adults between 18 and 49, another crucial demographic.
TNT hasn’t announced if it will renew “Dallas” for a third season. Perhaps the cable channel will announce the show’s renewal at its May 15 “upfront,” when executives from TNT and sister station TBS will pitch their programming to advertisers?
Who is Joaquin, the Mexican mystery man that Elena (Jordana Brewster) visited at the end of “Legacies”? Elena’s Twitter feed offers a clue. Here’s what she tweeted yesterday: “Can’t wait to introduce you all to my uncle Joaquin. He’s quite a character. And a potentially powerful ally.”
Meanwhile, is Ann (Brenda Strong) ready to get out of the Southfork kitchen? Here’s one of her character’s tweets: “I’ve been thinking about venturing away from the ranch, maybe get involved in some Dallas charities or politics. Sue Ellen inspired me.”
Let’s Play ‘Dallas’
When I was a kid, I used to play “Dallas” with my “Star Wars” action figures. Han Solo made a pretty good J.R., while the Bespin-gowned version of Princess Leia was glamorous enough to be Sue Ellen. Now it seems “Dallas” fans like me will be able to collect the real thing: Figures Toy Company has announced plans for a line of classic “Dallas” action figures, beginning with two versions of J.R. – “oil tycoon” and “Who Shot J.R.?”
No word on when the figures will become available. The company encourages fans to “like” its Facebook page for updates. Hopefully we’ll eventually get a Sue Ellen figure – complete with a flask and pearl-handed pistol.
And while we’re on the subject of “Dallas” merchandise: J.R.-branded bourbon will go on sale this fall. Plan accordingly.
“Drill Bits,” a roundup of news about TNT’s “Dallas,” is published regularly. Share your comments below.