To: Mark Pedowitz, president, The CW Television Network
From: Dallas Decoder
First, congratulations. The CW is off to a solid start this season: “The Flash’s” debut was your network’s most-watched series premiere since 2009, “Supernatural” — now in its 10th year (!) — is experiencing a ratings resurgence, and “Jane the Virgin” is one of the season’s most critically acclaimed new shows. You have a lot to be proud of.
You can add another feather to your cap by saving “Dallas.”
Perhaps you’ve heard about the fan-driven campaign to rescue the beloved series, which was recently dropped by TNT after three seasons. We’ve sent more than 400,000 #SaveDallas tweets since October 4 and added almost 80,000 signatures to an online petition to find the show a new home. We’re a passionate, loyal bunch.
That’s why “Dallas” would be an excellent fit at your network, which specializes in airing shows that keep audiences tuning in, week after week. You said it best earlier this year when you were asked what viewers look for when they tune into The CW. Your response: “Interesting characters in serialized form.”
Well, my goodness, Mr. Pedowitz, “Dallas” ought to be right up your alley! This show has fascinating characters to spare, and it helped pioneer the concept of continuing storylines in prime time.
Make no mistake: “Dallas” would slide easily into The CW’s lineup. Josh Henderson is just as hunky as the guys on “Supernatural” and “The Vampire Diaries”; Linda Gray delivers Emmy-worthy performances as Sue Ellen Ewing, the most complex woman on television; and even though he doesn’t wear tights, Patrick Duffy’s Bobby Ewing is every bit as heroic as Arrow and the Flash. (He’s just as cool too.)
Yes, the “Dallas” franchise has been around awhile, which means its audience tends to be a little older than the typical CW viewer. But you know what? That’s one of the show’s greatest strengths — something I bet you’d be the first to acknowledge. After all, you’ve talked about your network’s need to expand its audience, which is why you added “Jane the Virgin” to your lineup this season. As you told the Los Angeles Times, “We’re still a broadcaster, so it’s important for us to mix it up.”
Let’s be clear, Mr. Pedowitz: Fans aren’t asking you to save “Dallas” out of the goodness of your heart. Television is a business, although ratings aren’t the only measure of success, are they? The Hollywood Reporter recently pointed out how you’ve stood behind “Beauty and the Beast” for a variety of reasons, including that show’s large international following and the fact that it makes a lot of money for the CW’s parent companies. (Would this be a good time to mention “Dallas” has a huge global fan base and is produced by Warner Bros., one of The CW’s owners?)
Toward that end, I’ve been asking “Dallas” fans to contact Warner Bros. and encourage the studio’s executives to keep trying to find “Dallas” a new home. Right now, nothing is more important than letting the studio know how much we love “Dallas” and want the show to go on.
But if fans want to do something a little extra, it wouldn’t be a bad idea if they sent some #SaveDallas love your way:
The CW Television Network
Address: 3300 West Olive Avenue, Burbank, CA 91505
Online feedback: http://www.cwtv.com/feedback/comments
I hope you don’t mind when you start receiving our tweets, calls and letters, Mr. Pedowitz. Look at it this way: If your network saves “Dallas,” the biggest hero at The CW won’t be Arrow or the Flash — it’ll be you.
Why do you think The CW should save “Dallas”? Share your ideas below and check out Dallas Decoder’s Save Dallas Page for links to news coverage, petitions, other fan sites and more.