Drill Bits: ‘Dallas’ Raises Its Ratings Again

Dallas, Elena Ramos, Emma Bell, Emma Ryland, Jordana Brewster, Julie Gonzalo, Like Father Like Son, Pamela Rebecca Barnes Ewing, TNT

Higher, ladies!

“Dallas” continued to climb in the ratings this week. “Like Father, Like Son,” the most recent episode, debuted to 1.82 million viewers on March 31, up roughly 2 percent from one week ago. The March 31 audience included 559,000 adults between ages 18 and 49, a demographic many advertisers pay a premium to reach.

The previous episode, “D.T.R.,” debuted to 1.79 million viewers on March 24, including 577,000 adults between 18 and 49. However, when DVR users who recorded the episode and watched it a few days later are counted, the “D.T.R.” audience rose to 2.6 million viewers, including 1.2 million adults between ages 25 and 54, an audience TNT targets, and 940,000 adults between 18 and 49.

This is the second consecutive week “Dallas” has raised its ratings since March 17, when “Lifting the Veil” dipped to 1.78 million viewers, a series low.

“Dallas” is averaging 1.99 million viewers on Mondays at 9 p.m. this season, down from 2.7 million viewers in this time slot last year. However, when DVR users are included, “Dallas’s” weekly viewership rises to 2.7 million viewers, making it TNT’s fourth most-watched original drama this winter. The top three: “Major Crimes” (7.4 million viewers), “Rizzoli & Isles (5.6 million) and “Perception” (3.3 million).

TNT also continues to draw hundreds of thousands of viewers with its “Dallas” replays on Monday nights. On March 31, after “Like Father, Like Son” debuted at 9 p.m., TNT showed the episode again at 10 p.m., where it drew another 624,000 viewers.

Happy Anniversary, Darlins

“Dallas” debuted on April 2, 1978. Since then, almost 400 hours of “Dallas” have been produced, including 357 episodes of the original series, 31 episodes of the TNT show and a handful of reunion movies and other specials.

Today also marks Dallas Decoder’s second anniversary. I’m still having fun writing and editing this site, and I hope you’re enjoying reading it. Thanks for your continued support.

“Drill Bits,” a roundup of news about TNT’s “Dallas,” is published regularly. Share your comments below.

Comments

  1. Happy anniversary Dallas and Dallas Decoder! Hoping for many more years. Glad to hear the ratings continue to improve.

  2. sunnycd says:

    Happy 2nd anniversary/birthday, Dallas Decoder!

    • Thanks, sunned. Some days it feels like I’ve been doing this for a lot longer than two years; other days, I feel like I just got started.

  3. Happy Anniversary!

    Have I been here the whole time? I remember when I first really appreciated Dallas Decoder was when I was at the beach during Season 1. Next Monday I will be out of town and I am scheduled to view a parade at 10pm next Monday. So… I am going to have to watch Dallas some way somehow. There is now way to keep from finding out what happens. I will figure something out. I’ll most likely have to watch online late Monday night through the internet.

  4. Elizabete says:

    I like Dallas Decoder very much. Happy birthday ! Elizabete

  5. If TNT would put if open to viewers without paid service and use ads it would be better many these days dont have paid tv.

    Date: Wed, 2 Apr 2014 12:09:12 +0000 To: murkingeorge@hotmail.com

    • I feel bad for viewers who are unable to watch because they can’t afford to see it via cable or paid downloading/streaming. Remember the days of good ol’ free TV?

    • Even with the TNT online there are still commercials and it’s the same ones over and over and over again. Plus not all cable companies are listed to be able to use the site. I complained to them via email a lot last year. Never got a response

  6. Happy anniversary and thanks for the great website

  7. Dan in WI says:

    Hey Chris, Where’s the Dal-List of the top 36 greatest moments so far??????
    🙂

    • Oh man, Dan. Bite your tongue! That list was a lot of work. Although now that you mention it, I’m kind of sorry the idea didn’t occur to me until now. Last year’s list is probably due for a recalibration.

  8. brian smith says:

    chris awesome site keep up the awesome work best regards brian

  9. Happy anniversary!!!! Awesome site. I check it everyday. Love Dallas Both original and TNT. I hope they just keep getting better and better. Not too happy about a four month hiatus though. Happy Anniversary to Dallas and Dallas Decoder

  10. April 2nd 1978 – Exactly one year younger than me!

  11. Chris, I follow the ratings closely, but don’t know what to think as far as renewal. Do you see the show being renewed for a season 4? The ratings are down, but it’s still one of TNT top shows, DVR viewers prove the show has a solid audience. What do you think will happen?

    • Ghent32, I’m cautiously optimistic the show will be renewed for a fourth season. The ratings are down, but it has a loyal audience. Fingers crossed.

  12. All empires rise & fall & rise again! Such as life, so the DALLAS juggernaut ratings behemoth will rise again to be number 1!

Trackbacks

  1. […] dresses. (For a good shot of the slinky green number that Bell wore in this scene, check out the latest edition of my “Drill Bits” news […]

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