The #SaveDallas campaign is working!
Since the fan-drive effort began, we’ve had two goals: 1) to persuade Warner Bros., the studio that produces “Dallas,” to find a new home for the show, and 2) to demonstrate our passion and loyalty so another network will want to pick up the show.
Well, we can now scratch one item off the list.
In an upbeat interview with Yahoo! yesterday, executive producer Cynthia Cidre confirmed Warner Bros. is indeed shopping “Dallas” to other networks. According to Cidre, the studio is focused on pitching the drama — which TNT canceled earlier this month — to other cable channels, including CMT, WGN America and Reelz.
Streaming services such as Netflix aren’t an option because of complications with “Dallas’s” foreign distribution deals, Cidre said. It isn’t clear if Warner Bros. is pitching the show to broadcast networks too, although many fans remain hopeful “Dallas” will go to CBS, home of the original series.
Fans will follow “Dallas” wherever it goes, of course. That’s why I believe we should channel our energies into the second item on our to-do list: demonstrating our dedication to “Dallas” so no matter which network considers picking up the show, the programming executives will know they’re going to inherit many loyal viewers who are eager to see the Ewing saga continue.
Here’s what I recommend:
• Boost the petition. The “Help Save Dallas TNT” petition remains the single most powerful expression of enthusiasm for the “Dallas” brand. The petition has more than 72,000 signatures — which is impressive — but if we could push this number to 100,000 signatures, our efforts would surely attract more attention from the press and television executives. Let’s make this our goal. Please, if you know any fan who hasn’t signed the petition yet, encourage them to do so now.
• Show your love on social media. Keep posting on Facebook and Twitter using the #SaveDallas hashtag, which makes it easy for TV execs and reporters to find our tweets. Remember to keep your messages positive — especially when communicating with networks that could become “Dallas’s” new home. We want to make a good impression, after all. Also: Some fans are planning a “tweetathon” on Monday, October 13, from 9 to 10 p.m. Eastern. Get online during this time and send as many #SaveDallas tweets as you can. (I won’t hold my usual Monday evening #DallasChat on October 13 so fans can focus on participating in the tweetathon.)
• Thank Warner Bros. We’ve all spent a lot of time during the past week encouraging Warner Bros. to do its part to save “Dallas.” Now that we know the studio is trying to find the show a new home, let’s all send tweets to @warnerbrostv and let the executives know how much we appreciate their efforts — and to urge them to keep fighting to save the show.
Thanks also go to the many “Dallas” diehards who continue doing their part. We should all feel proud of our achievements, but make no mistake: There’s still a lot of work to do.
Share your ideas and positive comments below and check out Dallas Decoder’s Save Dallas Page for links to news coverage, petitions, other fan sites and more.