Pam is the focus of “Executive Wife,” and in all her scenes, she wears purple. It starts off subtly – in Victoria Principal’s first appearance in this episode, Pam sports a purple belt with a blue pantsuit – but the color becomes more prominent as the story progresses.
Perhaps the purple suggests Pam is emotionally bruised after being rejected by Rebecca in the previous episode, “The Prodigal Mother.” Or maybe it signifies Pam’s romantic state: If purple is produced by blending red with blue, then isn’t it the ideal pigmentation to represent Pam’s heart-versus-head struggle to resist Alex Ward’s temptation in this episode?
The color is frequently seen on other characters during “Dallas’s” fourth season, but “Executive Wife” might be the show’s purplest episode of all. In addition to seeing it on Pam, Sue Ellen wears a purple floral print dress when J.R. takes her ring shopping; Donna wears a purple dress when she and Cliff run into J.R. and Sue Ellen during their shopping spree; and Bobby’s secretary Connie sports a pinkish-purple blouse in “Executive Wife’s” first act.
As if that wasn’t enough, when Mitch and Lucy announce their engagement to the Ewings, she wears a purple dress, while he sports a purple necktie. In Mitch’s case, the color is particularly appropriate. After all, if he survives his entry into the family Ewing, he may well qualify for a purple heart.





















