Drill Bits: ‘Dallas’ Returns to TNT — and So Do Viewers

Christopher Ewing, Dallas, Jesse Metcalfe, John Ross Ewing, Josh Henderson, Return, TNT

Nice job, boys

“Dallas” returned for its third season on February 24 — and so did the TNT dramas’s loyal fans. The episode, “The Return,” drew 2.7 million viewers, matching the show’s audience average on Monday nights last year.

“It was a big night of television and ‘Dallas’ held its own. That’s good news,” says Marc Berman, editor in chief of the industry news site TV Media Insights.

“Dallas” went head to head with the second half of NBC’s two-hour season premiere of “The Voice,” which drew 15.7 million viewers, the show’s second most-watched episode after its 2012 post-Super Bowl special. “That’s difficult competition, so the fact that [‘Dallas’] held onto last year’s audience is positive,” Berman says.

“Dallas’s” February 24 haul included 1.1 million adults between ages 25 and 49, a demographic that cable channels like TNT target, as well as 946,000 adults between 18 and 49, the group advertisers pay top dollar to reach. Berman predicts the audience for “The Return” will climb to more than 3 million once people who recorded the show on their DVRs and watch it later in the week are included.

“Dallas’s” season premiere was also a hit on Twitter, where the show’s actors live-tweeted the telecast and helped “trend” hashtags such as #DallasTNT and #JohnRoss.

Additionally, in a time when social media buzz is increasingly important to television shows, “Dallas” is gaining steam. By our count, the series has recently picked up more than 47,000 “likes” on its official Facebook page, which now boasts 1.5 million likes altogether. The show’s Twitter feed has more than 82,000 followers, up several thousand from a few days ago.

One of the “Dallas”-related hot topics on Twitter during the telecast was the introduction of the show’s retro-style split-screen opening credits — a switch Berman heartily endorses.

“As a longtime fan, it was great to see the actors’ faces in the credits again. They should have been there all along,” he says.

No Pain at These Pumps

Dallas, John Ross Ewing, Josh Henderson

Service with a smile

“Dallas” was also a hit with New York City motorists yesterday.

Business was brisk at the Manhattan service station where TNT staged a one-day takeover to promote the third-season premiere.

TNT branded the station “Ewing Energies” and even brought in a Ewing tanker trunk, but the big draw was the bargain-basement price: The gas sold for just $1.98 a gallon, roughly half the national average.

Of course, it also didn’t hurt that Josh Henderson showed up to pump gas for a while.

Sue Ellen’s Publicity Tour

The “Dallas” cast has taken over the talk-show circuit in recent days. One of the highlights: Linda Gray’s visit to Bravo’s “Watch What Happens Live,” where she was as charming as ever, reminiscing warmly about Larry Hagman, whom she lovingly referred to as her “bestie” for 37 years.

Altogether now: Awww!

Also, be sure to read her fun interview with the Washington Blade, the gay newspaper in Dallas Decoder’s hometown of D.C. Gray’s comments about Barbara Bel Geddes are especially hoot-worthy. Who knew Mama was such a card?

“Drill Bits,” a roundup of news about TNT’s “Dallas,” is published regularly. Share your comments below.

Let’s Discuss ‘The Return’ Tonight on #DallasChat

Dallas, John Ross Ewing, Josh Henderson, Return, TNT

So good at being bad

You’re invited to join Dallas Decoder’s next #DallasChat on Twitter, which I’ll hold Tuesday, February 25, from 9 to 10 p.m. Eastern time. We’ll discuss “The Return,” TNT’s third-season “Dallas” opener.

This will be #DallasChat’s first appearance in its new Tuesday time slot, and to mark the occasion, I’m going to shake up our format. Starting this week, I want you to help decide what we discuss.

Leave your suggested questions about “The Return” in the comments section below, tweet them to me @DallasDecoder or post them to my Facebook page. I’ll choose one or more questions and ask them during tonight’s discussion.

If you’re new to #DallasChat, here’s how it works: For one hour, I tweet a series of questions to my fellow “Dallas” fans. Each question is numbered and includes the hashtag #DallasChat, so your answers should do the same. Please include the show’s official hashtag, #DallasTNT, in your tweets too.

Here’s a sample exchange:

Q1. What did you think of John Ross’s latest scheme on #DallasTNT this week? #DallasChat

A1. He’s so bad … but I can’t help but love him. He’s just like his daddy. #DallasTNT #DallasChat

Here are two tips:

• During the discussion, enter #DallasChat in Twitter’s search field. This will help you watch the search results so you can follow the conversation. Click “All” to see all the related tweets.

• Be sure to include #DallasChat in your tweets. This allows the other participants to see your contributions to the conversation.

This will be our 40th #DallasChat since last year, which means the discussion will include the 400th #DallasChat question. Will it be yours?

TNT’s Dallas Recap: ‘The Return’

Christopher Ewing, Dallas, Elena Ramos, Jesse Metcalfe, Jordana Brewster, Julie Gonzalo, Linda Gray, Pamela Barnes Ewing, Sue Ellen Ewing

They’re back

Here’s what happened in “The Return,” TNT’s third-season “Dallas” opener:

John Ross and Emma struck a deal. After their tryst in the hotel room, John Ross and Emma (Josh Henderson, Emma Bell) found Judith’s power of attorney, which makes Emma chief executive of Ryland Transport if Harris becomes incapacitated. “Nothing says incapacitated like a 20-year prison term,” John Ross said.

Emma agreed to give John Ross control of Ryland Transport’s drilling and cargo ships, which the newly renamed Ewing Global needs to bid on lucrative oil and methane leases in the Arctic. But Emma’s offer came with a price: She wants to continue sleeping with John Ross. He agreed — and not reluctantly.

Elena and Cliff joined forces. Elena (Jordana Brewster) confirmed Cliff (Ken Kercheval) was telling the truth about J.R.’s scheme against her father and agreed to help Cliff prove the Ewings framed him so she can gain leverage against them. “I’m not thinking of this as revenge. I’m thinking of this as justice,” she said.

Elena kept her connection to Cliff a secret and took a job at Ewing Global; she also recruited Nicolas Treviño (Juan Pablo Di Pace), a childhood friend who is now a billionaire, to serve as Cliff’s proxy. Nicolas, who was known as Joaquin as a child, grew up alongside Elena and Drew and considered their father as his own. “We will get justice for your family — for our family,” Nicolas told her.

John Ross and Bobby clashed — and clashed again. To finance Ewing Global’s Arctic venture, the family decided to sell the company’s consumer division. Not so fast, said Nicolas, who introduced himself to the Ewings as Cliff’s proxy and cited a state law that prevents companies from selling major assets without the blessing of a “supermajority” of owners.

Sue Ellen (Linda Gray) suggested the family should find dirt on Nicolas and get him to switch to their side, but John Ross had another idea: He wants to pay for the Arctic venture by drilling on Southfork. Bobby (Patrick Duffy) rejected the plan, pointing out that he and Gary still control the mineral rights. But John Ross had a trick up his sleeve: He revealed the oil below the ranch has risen to the shale formation, which means he can drill it because he has the “surface rights.”

To make matters worse, John Ross also started talking about remodeling Southfork, including adding — gasp! — an atrium, an elevator and an indoor pool.

Harris went free. After being released from jail, Harris (Mitch Pileggi) ran into some shady dudes who took credit for bribing the judge so he could walk away a free man. The men told Harris if he doesn’t resume his drug shipments for the Mendez-Ochoa cartel, they’ll make Emma wish she was dead. Yikes!

Meanwhile, back at the ranch.… Elena apologized to the Ewings for concealing her brother’s involvement in the rig explosion. When Christopher asked her to forgive him for treating her harshly, she told him they should take more time to sort out their feelings for each other, although the expression on her face — and the fact that she’s now secretly colluding with Cliff — suggests she didn’t really mean it. If Elena changes her mind, she better do it fast since Christopher seemed taken with Heather (AnnaLynne McCord), a spirited ranch hand who doesn’t care much for Bo (Donny Boaz), the ranch hand/rodeo cowboy whom Emma tangled with last season.

John Ross and Pamela got engaged — again. Elsewhere at Southfork, John Ross got down on one knee and gave Pamela (Julie Gonzalo) a “proper” marriage proposal, along with an engagement ring to rival the rock Sue Ellen used to sport. Pamela wasted no time planning her wedding with help from Ann (Brenda Strong), Sue Ellen — and Emma, who was as sweet as spun sugar to Pamela’s face while sexting her husband behind her back.

Later, John Ross — who now sports J.R.’s belt buckle, courtesy of Bum (Kevin Page) — snuck across the hall at Southfork and had another tryst with Emma. Afterward, as he was leaving the room, he ran into Sue Ellen, who didn’t seem to believe her son’s claim that he and Emma were just talking shop. Would you?

What did you think of “The Return”? Share your comments below and look for Dallas Decoder’s critique later this week.

The Dal-List: 5 Women Who Spied for Cliff Barnes

Dallas, Elena Ramos, Jordana Brewster, Return, TNT

Welcome to the club, honey

Say what you will about Cliff Barnes (Ken Kercheval), but the man knows how to get women to spy on the Ewings for him. In “The Return,” TNT’s third-season “Dallas” opener, Elena Ramos (Jordana Brewster) becomes the latest gal to go undercover on Cliff’s behalf. Here’s a look at five others.

Dallas, J.R. Ewing, Julie Grey, Larry Hagman, Tina Louise

His kind of traitor

5. Julie Grey. When J.R. began taking his secretary/mistress Julie (Tina Louise) for granted, she got even by sneaking Cliff documents that proved the Ewings had bribed a state senator. Cliff exposed the Ewings and Julie left town, but she came back and pretty much did the same thing all over again — feeding J.R.’s secrets to Cliff. This time around, Julie wound up dead and Cliff wound up in jail, framed for her murder — courtesy of J.R., natch.

Cliff Barnes, Dallas, Deborah Rennard, Ken Kercheval, Sly

Reflections of a rat

4. Sly Lovegren. In an attempt to beat the Ewings at their own game, Cliff blackmailed Sly (Deborah Rennard), J.R.’s loyal secretary, into leaking him Ewing Oil secrets by threatening to have her brother’s parole denied if she didn’t cooperate. Sly reluctantly went along with the scheme — until J.R. caught wind and turned Sly into a double agent, using her to feed Cliff bad information that brought his company to the brink of disaster.

Dallas, Deborah Shelton, J.R. Ewing, Larry Hagman, Mandy Winger

The shadow knows

3. Mandy Winger. Here we go again. When J.R.’s mistress Mandy (Deborah Shelton) suspected he was cheating on her — how could he! — she tried to get revenge by getting him to divulge Ewing Oil secrets, which she gave to Cliff. J.R. was wise to Mandy’s game, though, and turned the tables on her and Cliff. But poor J.R.: He seemed genuinely hurt by Mandy’s betrayal — which should’ve been our first clue this was all a dream.

Cliff Barnes, Dallas, Ken Kercheval, Pam Ewing, Victoria Principal

Double spy

2. Pam Ewing. By the time Pam (Victoria Principal) remarried Bobby, she had become Cliff’s business partner. This put her in competition with J.R. and Bobby and made her life hell. Cliff didn’t help matters when he asked Pam to divulge which companies the Ewings wanted to acquire — and she did! J.R. would’ve been mad, except he used Pam to find out which companies Cliff wanted. Who knew she could be so valuable?

Dallas, Julie Gonzalo, Pamela Rebecca Barnes Ewing, TNT

Daddy’s girl

1. Pamela Barnes. To destroy the Ewings once and for all, Cliff sent his daughter Pamela (Julie Gonzalo) to infiltrate the family by posing as “Rebecca Sutter.” She married Christopher — her own cousin! — and dutifully did Daddy’s bidding, eventually helping him gain control of Ewing Energies. And how did he repay her? By blowing up the Ewing Energies rig, causing her to lose her unborn babies. We can’t help but wonder: Elena, are you sure you want to do business with this guy?

What’s your favorite “Dallas” spy story? Share your comments below and read more “Dal-Lists.”

The Dal-List: 5 Ewings Who Had Multiple Southfork Weddings

Dallas, J.R. Ewing, Larry Hagman, Linda Gray, Sue Ellen Ewing

First couple, second wedding

In “The Return,” “Dallas’s” third-season opener, Pamela (Julie Gonzalo) says she’s “feeling a little shy” about having another wedding at Southfork. Sue Ellen’s response: “Trust me. You won’t be the first bride to have had multiple weddings here.” She ain’t kidding. Here are three others, along with two grooms who couldn’t stop tempting the notorious Southfork wedding jinx.

Bridal mama

Mother of a bride

5. Miss Ellie. Mama’s wedding to Jock wasn’t seen in the 1986 prequel “Dallas: The Early Years” (where she was so memorably played by Barbara Bel Geddes lookalike Molly Hagan), but we did get to hear Ellie describe the nuptials on the original series, explaining how her daddy hired a Parisian seamstress to make Ellie’s wedding dress and how Jock kept tugging at his collar during the ceremony. In 1984, years after Jock’s death, Ellie wore a simple purple suit and pearls when she wed second hubby Clayton Farlow.

Charlene Tilton, Dallas, Lucy Ewing

Princess bride

4. Lucy. Jock and Ellie’s spirited granddaughter (Charlene Tilton) donned Grandma’s dress when she wed Mitch Cooper in a lavish 1981 ceremony that became one of “Dallas’s” most-watched episodes. (Twenty-eight million viewers!) Lucy and Mitch divorced the following year, but — bless their hearts — they tried again in 1985 with a scaled-down ceremony in the Southfork living room. This marriage fared no better, but at least the nuptials inspired Bobby to propose again to ex-wife Pam.

Dallas, Linda Gray, Sue Ellen Ewing

Try, try again

3. Sue Ellen. Since J.R. and Sue Ellen had been married for several years when “Dallas” began, we never saw their ceremony. However, a framed photo from the wedding occasionally popped up on the show, and we once caught a glimpse of the invitations, which confirmed the nuptials occurred at Southfork in 1970. One year after their 1981 divorce, they walked down the aisle during another huge ceremony that ended up with everyone fighting in the swimming pool. Would we expect anything less?

Bobby Ewing, Dallas, Patrick Duffy

Groom’s Day scenarios

2. Bobby. Now here’s a Ewing who refuses to give up on love. Bobby (Patrick Duffy) and Pam’s first wedding took place in New Orelans, but their remarriage in 1986 occurred at Southfork. In between, Bobby tried to marry Jenna at the ranch, but she jilted him. In 1990, three years after Pam ran away, Bobby wed April, who was killed on their honeymoon. Poor Bobby! We don’t know where he and Ann got hitched, but we pray it wasn’t at Southfork. Otherwise, their union is probably as doomed as the rest.

Dallas, J.R. Ewing, Larry Hagman

Repeat offender

1. J.R. Like Bobby, J.R. (Larry Hagman) had three weddings at Southfork, but in J.R.’s case, all three counted. (Remember, when Bobby and Jenna had their wedding, she left him standing at the altar.) In addition to J.R.’s nuptials to Sue Ellen in 1970 and 1982, he got hitched to Cally at the ranch in 1989. Technically, this was J.R.’s fourth ceremony since he and Cally also had a ceremony in Arkansas, where her brothers forced him to to say “I do” at gunpoint. But that experience is probably best left forgotten, don’t you think?

Which Southfork weddings are your favorites? Share your comments below and read more “Dal-Lists.”

Drill Bits: ‘Dallas’ is Back! Now Start Tweeting, TV Expert Says

Christopher Ewing, Dallas, Elena Ramos, Jesse Metcalfe, Jordana Brewster, Julie Gonzalo, Pamela Rebecca Barnes Ewing, TNT

Don’t just stand there. Tweet!

If “Dallas” fans want the TNT drama to stick around for a while, TV ratings expert Marc Berman has some advice for them: Start tweeting.

The amount of buzz a show generates on Facebook, Twitter and similar sites is increasingly important to its chances of survival, says Berman, editor in chief of TV Media Insights, a top industry news site. For example, the ABC Family series “Pretty Little Liars” doesn’t generate huge ratings, “but when you look at what that show does on social media, the numbers are through the roof,” Berman says.

“Pretty Little Liars” generated 391,000 tweets that were seen by 3.9 million users last week, according to media research giant Nielsen, which now measures Twitter chatter about TV shows. The show ranked second only to AMC’s “The Walking Dead,” which generated 484,000 tweets that were seen by 4.9 million users.

“Dallas” has a strong social media presence too. The show’s official Facebook page has received 1.4 million “likes,” and its Twitter feed has 78,000 followers. Berman says fans can support the series this season by talking about it on social media and sharing “Dallas”-related tweets and Facebook posts.

The “Dallas” stars are also getting in on the action. Yesterday, Linda Gray told the Pittsburgh Post-Gazette that she’s even received pointers from TNT — and co-star Josh Henderson — on the ins and outs of social media.

(This season, your Dallas Decoder is doing his part too. I’ll live-tweet each new episode on Monday nights — and to keep the conversations going after the show, my weekly #DallasChat Twitter discussions will move to Tuesday nights.)

Of course, traditional ratings matter too, Berman says. Last year, “Dallas” averaged 2.7 million viewers on Monday nights, but the audience grew to 3.8 million when you include people who record the show on DVRs and watch it later in the week. “The show must hold onto those numbers. If you see it lose 10 percent or 20 percent of its audience, that won’t be good,” he says.

And yes, DVR numbers matter. “Nobody looks at one set of numbers anymore. With ‘Dallas,’ you’re adding another million viewers [through DVR playback]. That’s important,” he says.

Berman also thinks it’s a good sign that TNT will give the show a midseason break. The cable channel plans to show the season’s first eight episodes in the winter and spring, and then put the series on hiatus until the summer, when the final seven hours will be telecast.

Summers are less competitive, and when “Dallas’s” first season was shown in the summer of 2012, the series averaged 4.2 million viewers. “By breaking up [the third season], you’re going to give ‘Dallas’ a better shot at staying on the air,” Berman says.

So what does Berman, a longtime “Dallas” fan, think of the new season? He’s seen the first two episodes and is impressed with the way the writers have made J.R.’s legacy part of the storyline. “It’s honoring Larry Hagman’s memory the way the original series honored Jim Davis’s memory after he died. They’ve done it really, really well,” he says.

We’re Pumped

Dallas, Ewing Energies gas, gasoline, TNT

Fill ‘er up

The real-life Ewing Energies gas station will open today at 466 10th Avenue in New York City.

Henderson, in his guise as John Ross, announced the news in a video posted this morning to “Dallas’s” Facebook page. “The price of gasoline — it’s out of your control. But not mine,” John Ross says.

The gas will sell for just $1.98 a gallon — but for today only. As John Ross explains, “Unlike our competitors, who want to rob you blind, I just want to make us both rich.”

If you can’t make it to the station today, you can visit the “Dallas” Facebook page to enter a sweepstakes to win “Black Gold” gift cards.

Look Who Else is Tweeting (and Talking)

Speaking of tweeting: If you’re looking for Julie Gonzalo after 3 p.m. Eastern today, check Twitter. The “Dallas” star says she’ll live-tweet the afternoon portion of TNT’s 26-hour “Dallas” marathon, which kicked off last night and will culminate tonight at 9 with the debut of the third-season premiere, “The Return.”

Meanwhile, Gonzalo’s co-stars are hitting the talk-show circuit to promote Season 3.

Henderson will appear on “Live with Kelly and Michael” today and “The Wendy Williams Show” on Friday, February 28. Both shows are syndicated, so check your local listings.

According to Gray’s Facebook page, she’ll also appear on “Live with Kelly and Michael” soon. Gray’s post also indicates she’ll guest on “Today,” “Piers Morgan Tonight,” “Watch What Happens Live” and “Katie.” Precise airdates haven’t been announced.

Finally, Patrick Duffy is scheduled to drop by “Live with Kelly and Michael” on Friday, March 7.

Boy, Kelly Ripa and Michael Strahan must love discussing “Dallas” as much as we do!

We’ve Got It Covered

Your Dallas Decoder is going to work harder than ever to deliver exceptional coverage of “Dallas” this season. In case you missed it, here’s an overview of our plans.

“Drill Bits,” a roundup of news about TNT’s “Dallas,” is published regularly. Share your comments below.

Dallas Burning Questions: Season 3, Week 1

Bobby Ewing, Dallas, John Ross Ewing, Josh Henderson, Legacies, TNT

Moving on

Here are the questions we’re pondering as we await tonight’s telecast of “The Return,” TNT’s third-season “Dallas” premiere:

What’s John Ross up to? “Legacies,” the second-season finale, ended with John Ross (Josh Henderson) on top of the world: After marrying Pamela (Julie Gonzalo), he helped his family defeat Cliff (Ken Kercheval) and take over his company, Barnes Global. In the final scene, John Ross went to a posh hotel room, where Emma (Emma Bell) was waiting for him with an accordion folder full of documents. John Ross told Emma he was willing to “pay the price” for the folder as they began to undress each other. What’s John Ross after — and why is he willing to cheat on Pamela to get it?

Will Elena accept Cliff’s offer? Also in the season finale, Cliff summoned Elena (Jordana Brewster) to Mexico, where he was jailed after the police arrested him for J.R.’s murder. Cliff showed Elena documents that suggested J.R. stole oil-rich land from her late father and invited her to become his proxy for the one-third of Barnes Global he still owns. Elena, who was nursing a broken heart after Christopher (Jesse Metcalfe) discovered she covered up Drew’s role in the Ewing Energies rig explosion and dumped her, seemed tempted by Cliff’s offer. Will she accept?

Did Bobby tie up all the loose ends in J.R.’s “masterpiece”? When evidence emerged that Cliff killed J.R. (Larry Hagman), Pamela helped the Ewings plant evidence on her father to make sure he wouldn’t get away with murder. Later, Bobby (Patrick Duffy) revealed the truth to John Ross and Christopher: J.R. was dying of cancer and arranged for Bum (Kevin Page) to shoot him so Cliff could be framed, thus bringing an end to the Barnes-Ewing feud. How flawless is J.R.’s masterpiece?

How’s Sue Ellen coping? It’s no secret Sue Ellen (Linda Gray) will still be drinking when Season 3 begins. Will her problem get worse before it gets better?

What will happen to Harris? Before Emma swiped the accordion folder and shared it with John Ross, she blew the whistle on her father, who was arrested for drug trafficking. How is Harris (Mitch Pileggi) getting along in jail? What will happen to his drug trafficking operation without him? And while we’re on the subject of the Rylands, whatever became of Judith (Judith Light), whom Harris sent to “rehab” after she threatened to take control of their family’s company, Ryland Transport, before tumbling down the stairs?

Who is Joaquin? After the Ewings discovered Cliff and Harris blackmailed Drew (Kuno Becker) into blowing up the rig, he went on the run. Elena eventually caught up with her brother and gave him money and a cell phone, telling him to “call Joaquin” as soon as he got to Mexico. The last time we saw Drew, he was speeding away on his motorcycle. Later, after Cliff’s conversation with Elena, she took off too and wound up at a Mexican compound, where she told the guards she was there to see Joaquin. Who is this mystery man — and what’s his connection to the Ramoses?

Who are the newcomers? “The Return” will introduce two new characters: Nicolas Treviño (Juan Pablo Di Pace), a suave billionaire who’ll spar with the Ewings, and Heather (AnnaLynne McCord), a ranch hand at Southfork. How will they figure into this season’s storylines?

How’s life at Southfork? After J.R.’s death, John Ross inherited half of Southfork and moved in, putting him and Pamela under the same roof as Bobby, Ann (Brenda Strong) and Christopher. How’s the brood getting along? And how long until someone gets pushed into the swimming pool?

What “Dallas Burning Questions” are on your mind? Share your comments below and watch TNT’s “Dallas” tonight.

Here’s How Dallas Decoder Will Cover Season 3

Dallas, Emma Bell, Emma Ryland

We’ve got it covered

Dallas Decoder is going to work hard to bring you exceptional coverage of “Dallas’s” third season, which begins tonight on TNT. Here’s what you’ll see:

“Dallas Burning Questions.” Every Monday, I’ll look at the questions left unanswered at the end of the previous week’s “Dallas” episode. The goal: to help you refresh your memory before the latest episode debuts that night.

Recaps. Since it takes me a while to write my episode critiques, I’ll post recaps on Tuesday mornings. These will be quick summaries of what happened during the previous night’s episode, but the comments section will give you a place to start sharing your thoughts on the show’s latest twists and turns.

#DallasChat. Our weekly “Dallas” discussion on Twitter will move to Tuesdays at 9 p.m. Eastern time, starting tomorrow. Each discussion will be devoted to the previous evening’s episode, so be warned: If you haven’t watched the show by this time, you’ll definitely see spoilers.

Critiques and Scenes of the Day. Like always, I’ll review each new episode and highlight a notable scene. These probably will be posted on Wednesdays.

“Drill Bits.” This is where you’ll see reports on the show’s ratings, along with other “Dallas”-related news. I hope to post “Drill Bits” each Wednesday, but it might pop up on other days too.

Tweets and Facebook posts. I plan to tweet throughout the East Coast telecast of each new episode, beginning tonight at 9. My Twitter handle is @DallasDecoder and I’d love to hear from you during the show. Also: If you haven’t done so already, please “like” Dallas Decoder’s Facebook page, where you’ll see exclusive content, including photos, polls and more.

“Say What?!” and “Dallas Styles.” These end-of-the-week features will review each episode’s best quips and fashions, respectively.

Surprises. Throughout each week, look for behind-the-scenes interviews, feature stories and other fun stuff.

Fortuitously, today also marks the start of DallasDecoder.com’s 100th week, so I want to take a moment to thank you for your continued support. I still have a lot of fun writing and editing this site, and I hope you still enjoy reading it.

In that spirit, I invite you to share your ideas in the comments section below or by emailing me at dallasdecoder-at-gmail.com. My goal is to make Dallas Decoder a must-read site for my fellow fans, so if there’s something I’m not doing that I should be, please let me know.

Thanks again and enjoy the new season of “Dallas”!

Drill Bits: Ready to Take a Shot of J.R.? His Bourbon is Here

Linda Gray and Andy

Linda Gray and Andy Harmon hit the red carpet

Drink up

Drink up

The stars of “Dallas” came together last night for a party to preview the third season’s first episode — along with the show’s new three-way split-screen title sequence — and to launch the J.R. Ewing Bourbon.

That’s right. You can now take a shot of J.R. (or better yet, a whole glassful).

The bourbon, inspired by Larry Hagman’s famous character, will come in bottles that feature a screen-printed image of Southfork and a wooden stopper. The bourbon will sell for about $34.95 a bottle and hit store shelves beginning in late March.

Initially, the bourbon will be sold in 14 states in the south and Midwest, including these markets: Dallas-Fort Worth, Austin, Houston, San Antonio, New Orleans, Chicago, Memphis, Kansas City, St. Louis, Cleveland, Indianapolis, Columbus, Little Rock, Atlanta, Denver and Phoenix.

Plans call for the bourbon to be available nationally by June and internationally by the end of the year.

Here’s how the Southfork Bottling Company, the new company behind the bourbon, describes the product in its news release:

“J.R. Ewing Bourbon is well balanced and possesses a maturity that adds to its complexity. The nose is classic and slightly fruity, with notes of vanilla, oak sweetness and a touch of orange. The taste profile is surprisingly mild, yet crisp, and exhibits a lightly spicy/honey taste that lingers on the palate.”

Sounds like J.R. has a product worthy of his name. In a statement, Andy Harmon, the bottling company’s co-founder, said the bourbon’s quality reflects “J.R.’s thirst for the best in life. … [T]he new brand really pays tribute to the character with whom everyone around the world is familiar.”

Among the bold-faced names attending the launch party: Emma Bell, Marlene Forte, Juan Pablo Di Pace, Julie Gonzalo, Linda Gray, Jesse Metcalfe and Mitch Pileggi.

The Ewings Take Manhattan

Talk about an oil slick

Talk about an oil slick

While we’re waiting to fill up with J.R.’s bourbon, we can all head to New York City to fill up with the Ewings’ gasoline.

A real-life Ewing Energies gas station will open somewhere in Manhattan on Monday, February 24, the day “Dallas’s” third season begins. John Ross (Josh Henderson) will announce the precise location in a video that’ll be posted Monday morning on the show’s Facebook page.

The stunt comes courtesy of Grey New York, which handles marketing for the show. To tout the opening, there’ll be radio spots, billboards and branded oil trucks and a sweepstakes to win “Black Gold Card,” Advertising Age reports.

New Yorkers can expect the Ewings to undercut the competition, just like J.R. once did on the original show. How low will prices go? As the Wall Street Journal points out, the national average price for a gallon of gas this week is $3.38. This compares to 62 cents a gallon when the original “Dallas” debuted in 1978 and 86 cents in 1980, the year J.R. was shot.

Big D, Big Apple

Big D, Big Apple

J.R. Takes Manhattan Too

In case you missed it: The new J.R. Ewing action figure from Figures Toy Company was recently spotted around Manhattan, where he checked out the billboards for “Dallas’s” new season featuring sexy shots of Henderson, Jordana Brewster, Julie Gonzalo and Jesse Metcalfe.

Visit Dallas Decoder’s Facebook page to see more shots like the one shown here.

Special thanks to Dallas Decoder’s better half, Cook In/Dine Out maestro Andrew, for serving as the hand model for these pictures. Poor Andrew’s hands are still thawing out.

The Reviews Are In

The reviews for “Dallas’s” third-season premiere are beginning to roll in, but isn’t yesterday’s write-up from yours truly the only one that really matters? In case you missed it, be sure to also check out our interview this week with Charles Yusko, the show’s hairstylist.

“Drill Bits,” a roundup of news about TNT’s “Dallas,” is published regularly. Share your comments below.

In Season 3, ‘Dallas’ Resets the Chessboard, J.R. Style

Dallas, John Ross Ewing, Josh Henderson, Linda Gray, Return, Sue Ellen Ewing, TNT

Welcome back, darlins

Who misses J.R.? We all do, but the third season of TNT’s “Dallas” still manages to be fun, freewheeling television — even if our beloved Larry Hagman is no longer there to breathe life into his most famous character. Watching next week’s season premiere is a little like attending a family reunion after the loss of a favorite uncle. You can’t help but wish the old guy was still around, but isn’t it nice to see everyone else again?

Besides, it’s not like J.R. is gone altogether. His memory looms large in Season 3’s first two episodes. Some examples: John Ross inherits his daddy’s Southfork-sized belt buckle and hires contractors to renovate the house using blueprints J.R. commissioned before his death. Bobby, once again at odds with his ambitious nephew, growls that John Ross isn’t “half the man” J.R. was. Bum, the Ewings’ go-to private eye who now doubles as John Ross’s conscience, urges him to “grow into your father’s greatness, not his weakness.” There’s even a much-improved painting of J.R. hanging in the Ewing offices, allowing Hagman’s visage to peer over the shoulders of the other actors as they move around the set.

With so many verbal and visual references to J.R., isn’t the show just reminding us that this franchise has lost its marquee player? Yes, but since most of us can’t tune into “Dallas” without thinking about Hagman anyway, the producers might as well acknowledge the ghost in the room. Besides, when your franchise is built on a character as endlessly fascinating as J.R. Ewing, why not use him to pull everyone’s strings from the great beyond?

That’s why “The Return,” the third-season premiere, resets the “Dallas” chessboard, J.R.-style. The episode — penned by Cynthia Cidre and Robert Rovner and directed by Steve Robin — picks up 12 hours after last year’s finale, when we learned J.R. was dying of cancer and masterminded his own “murder” so archenemy Cliff Barnes could be framed for the crime, thus ending the Barnes/Ewing feud. (Ha!) The finale also positioned John Ross as J.R.’s heir in every way, and so at the beginning of “The Return,” we learn why the young newlywed went to that hotel room to cheat with Emma, who appears to have traded her pill habit for an addiction to risky encounters with John Ross.

We’ll also hear how John Ross justifies the fling to Kevin Page’s Bum; his excuse will sound familiar to longtime “Dallas” fans who remember how J.R. used to rationalize his cheating on Sue Ellen. This storyline has upset a lot of fans of the John Ross/Pamela pairing, but it allows Josh Henderson to display the sly charisma that makes him almost as much fun to watch as Hagman was in his heyday. And even though John Ross is a cheat, we can’t help but feel charmed by his relationship with Julie Gonzalo’s Pamela, whose smoldering gaze makes her the ideal match for the oh-so-suave Henderson. Let’s acknowledge something else too: As much as we despise Emma, there’s no denying that Emma Bell is terrific in this role. Not since Mary Crosby’s Kristin have “Dallas” viewers had a vixen who’s so much fun to hate.

During last year’s execution of the Ewings’ “master plan” against Cliff, almost all of the characters got in touch with their inner J.R., but Season 3 finds the good guys returning to familiar terrain. Patrick Duffy’s Bobby slides back into his role as the heroic guardian of Southfork traditions, while Jesse Metcalfe’s Christopher gets a refreshingly angst-free romance with Heather, a new ranch hand. This role is played with equal parts spunk and sex appeal by AnnaLynne McCord, who was the best part of the CW’s “90210” and makes a welcome addition to “Dallas,” a far better revival.

(Oh, and even though “The Return” begins 12 hours after Season 2 ended, Christopher now sports a face full of scruff. How did he grow a thick beard in a half-day? It’s probably better not to ask. Let’s consider it this era’s version of Sue Ellen’s hair, which magically shortened itself between seasons in the early 1980s, even though mere minutes had passed on screen.)

“The Return” also recasts Elena, once this show’s romantic heroine, into a shrewd schemer out for revenge — or as she calls it, “justice” — after Cliff revealed J.R. once stole oil-rich land from her father, just like Jock supposedly cheated Digger out of half the Ewing fortune. This might seem like a thin premise to extend the Barnes/Ewing feud, but it gives the underappreciated Jordana Brewster something to do besides moon over Henderson and Metcalfe’s characters. Cliff and Elena’s unlikely alliance also includes Nicolas Treviño, a dashing young billionaire played by Juan Pablo Di Pace, another strong addition to this ensemble.

Now, I know what you’re thinking: What about Sue Ellen? It’s no secret Linda Gray’s character is once again headed for rock bottom this season, although she goes nowhere near a drop of booze in “The Return.” Some fans hate to see Sue Ellen drinking again; I’m not wild about the idea either, but I have no doubt Gray will deliver another knockout performance, just like she did last year. She’s Hagman’s truest heir in a lot of ways, including this one: Like him, Gray can say more with an arched eyebrow or a wry smile than most actors can with a script full of dialogue. She exudes Old Hollywood star power, and whether Sue Ellen is drunk or sober, Gray always delivers riveting television.

“Dallas” fans also want to know about a couple of other favorites, including Brenda Strong’s Ann and her dastardly ex-husband Harris, played to menacing perfection by Mitch Pileggi. Regarding them, I’ll only say this: Just because you haven’t read much about their characters in “Dallas’s” pre-premiere publicity doesn’t mean they have nothing to do in the first two episodes. I also don’t want to give anything away about Judith Light’s character Judith Ryland, except to say her return in the season’s second hour, “Trust Me,” is a hoot.

That episode, written by Bruce Rasmussen and directed by Millicent Shelton, features a Ewing family gathering that showcases the brilliance of costume designer Rachel Sage Kunin, who never fails to impress, and hairdresser Charles Yusko, whose contributions to the success of this series shouldn’t be overlooked. You’ll also want to watch “Trust Me” to see the long-awaited reunion between two characters who had a charming scene last year, along with one of the most audacious moments I’ve ever seen on “Dallas” — or any other show, for that matter.

Most importantly, the episode ends with a shock that rocks two characters and will make you reconsider everything you think you know about a third. It’s a twist you’ll never see coming — and another reason this show remains so much fun, even without the man who got the party started.

“Dallas’s” third season begins Monday, February 24, at 9 p.m. Eastern on TNT. Are you excited? Share your comments below and read more opinions from Dallas Decoder.