
Read it and weep, Bob
Labor Day brought “Dallas” a boost in the ratings, albeit a small one.
The TNT drama’s latest episode, “Hurt,” debuted to 1.93 million viewers on September 1, according to Nielsen data. The audience included an estimated 509,000 viewers between ages 18 and 49, a group many advertisers target.
Although viewing levels tend to dip on holidays, “Hurt’s” overall audience was up about 5 percent from August 25, when “Dallas’s” previous segment, “Dead Reckoning,” debuted to 1.84 million viewers opposite NBC’s Primetime Emmys coverage. However, among 18-to-49-year-old viewers, the “Hurt” audience dropped roughly 9 percent compared to “Dead Reckoning.”
“Dallas” is now averaging approximately 1.97 million viewers on Monday nights. Like all shows, the series gets a bump when you count DVR users who record the episodes and watch them later, although TNT hasn’t reported “Dallas’s” latest DVR-boosted numbers.
“Dallas” continues to be overshadowed by other series in TNT’s summer lineup, including “Rizzoli & Isles,” which scored 5.2 million viewers with the August 26 telecast of its season finale. However, “Dallas” is not TNT’s lowest-rated show. “Dallas’s” most recent episodes performed better than the August 27 segments of “Legends” (1.76 million viewers) and “Franklin & Bash” (1.29 million viewers).
TNT hasn’t announced if “Dallas” will return for a fourth year. The network — which lost its programming chief last week when Michael Wright left amid an ongoing management shakeup — is expected to wait and see how “Dallas” performs during its summer run before deciding whether to renew it.
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