‘Dallas’s’ Renewal Likely Depends on the Summer Ratings

Dallas, Josh Henderson, Linda Gray, Michael Wright, Patrick Duffy, TNT

Michael Wright and the “Dallas” cast last week. (Getty Images)

“Dallas” could fit nicely with TNT’s new strategy to draw younger viewers by airing edgier programming, but the show’s future depends mostly on the strength of its ratings, industry observers say.

For years, TNT focused on shows that appeal to older audiences, such as “Major Crimes” and “Rizzoli & Isles.” Last week, the cable network’s executives said they’re shifting strategy because advertisers are increasingly interested in series like AMC’s “The Walking Dead” and “Breaking Bad,” which generate media buzz and draw younger consumers.

“To help draw more advertising dollars, having a breakout, buzz-worthy show is key. ‘Dallas’ is probably the closest [TNT has] to that now,” said David Campanelli, senior vice president and director for national broadcast at media-buying firm Horizon Media.

“Dallas” boasts TNT’s biggest presence on social media, with 1.6 million Facebook fans and 89,000 Twitter followers, but the show has struggled where it matters most: the ratings. “Dallas” is averaging 1.9 million viewers on Mondays this season, down about 25 percent from last year.

The series is on hiatus until mid-August, when its third season will resume. TNT has not announced if “Dallas” will return next year or a timetable for making a decision; the conventional wisdom is the network will wait to see how the show performs during the summer run before deciding whether to renew it.

Campanelli’s take: “Renewal will depend on strength of ratings, because it still is on strategy. But the audience still needs to show up.”

“Dallas” averaged 4.2 million viewers when TNT aired the first season during the summer of 2012. The show has since lost longtime star Larry Hagman, who died during the middle of production on Season 2, and moved to TNT’s winter schedule, where the competition is tougher.

Overall, TNT’s prime-time audience has declined 13 percent during the past five years, from 2.2 million to 1.9 million viewers.

Last week, the network pitched advertisers on the shows it’s developing for next season, including time-travel drama “Fix-It Men” and “The Shop,” a sequel to Stephen King’s “Firestarter.” TNT also unveiled a new slogan: “Boom,” which programming chief Michael Wright said is meant to evoke the network’s new emphasis on surprising storytelling.

“Dallas” cast members Patrick Duffy, Linda Gray and Josh Henderson were among the TNT stars who attended the network’s presentation to advertisers. This could be a sign the network sees a future for the show, said Marc Berman, editor of the industry news site TV Media Insights. “I’m still hopeful it will be renewed,” he said.

Will you watch “Dallas” this summer? Share your comments below and read more news from Dallas Decoder.

Who’ll Ask #DallasChat’s 500th Question? It Could Be You

Dallas, J.R. Ewing, Larry Hagman, TNT

Thanks for the memories

Who wants to make #DallasChat history?

The next edition of #DallasChat, our weekly “Dallas” discussion on Twitter, will be held Monday, May 19, from 9 to 10 p.m. Eastern time. The theme will be “Memories and Milestones.” At the end of the discussion, I’ll ask the 500th #DallasChat question — and I want you to tell me what that question should be.

Leave your suggestions in the comments section below, tweet them to me @DallasDecoder or post them to my Facebook page. I’ll choose the best question and ask it at the end of the chat.

If you’re new to #DallasChat, here’s how it works: For one hour, I tweet 10 questions to my fellow “Dallas” fans. Each question is numbered and includes the hashtag #DallasChat, so your answers should do the same. Please include the show’s official hashtag, #DallasTNT, in your tweets too.

Here’s a sample exchange:

Q1. When did you begin participating in #DallasChat? #DallasTNT

A1. I was here for the first #DallasChat on April 29, 2013. Fifty discussions later, I’m still chatting! #DallasTNT

Here are two tips:

• During the discussion, enter #DallasChat in Twitter’s search field. This will help you watch the search results so you can follow the conversation. Click “All” to see all the related tweets.

• Be sure to include #DallasChat in your tweets. This allows the other participants to see your contributions to the conversation.

This will be an historic #DallasChat. Don’t miss it!

We’ll Ponder the Possibilities Tonight on #DallasChat

Bobby Ewing, Dallas, Patrick Duffy, TNT

High plains dreamer

You’re invited to join Dallas Decoder’s next #DallasChat on Twitter, which I’ll hold Monday, May 12, from 9 to 10 p.m. Eastern time. Our theme will be: “What If? II.”

Like the previous “What If?” discussion, this one will focus on alternate outcomes and twists for “Dallas” storylines.

Leave your suggested questions in the comments section below, tweet them to me @DallasDecoder or post them to my Facebook page. I’ll choose one or more questions and ask them during our discussion.

If you’re new to #DallasChat, here’s how it works: For one hour, I tweet a series of questions to my fellow “Dallas” fans. Each question is numbered and includes the hashtag #DallasChat, so your answers should do the same. Please include the show’s official hashtag, #DallasTNT, in your tweets too.

Here’s a sample exchange:

Q1. What if Patrick Duffy hadn’t returned to “Dallas” in 1986? Could the show have held onto its audience? #DallasTNT #DallasChat

A1. Probably not. The show would’ve continued to fall apart without Bobby. #DallasTNT #DallasChat

Here are two tips:

• During the discussion, enter #DallasChat in Twitter’s search field. This will help you watch the search results so you can follow the conversation. Click “All” to see all the related tweets.

• Be sure to include #DallasChat in your tweets. This allows the other participants to see your contributions to the conversation.

You won’t want to miss this discussion. See you tonight!

Drill Bits: Mr. Duffy Goes to Washington — and D.C. Swoons

Bobby Ewing, Dallas, Padraic Duffy, Patrick Duffy

The uniter (Allison Shelley/Getty Images)

It turns out there is something everyone in Washington can agree on: They all love Patrick Duffy.

The “Dallas” star was the toast of the town when he came to D.C. last weekend to attend the White House Correspondents’ Association Dinner — a.k.a. the “nerd prom,” an annual schmooze-fest that brings together Beltway insiders and Hollywood elite to celebrate journalism. Think of it as Washington’s version of the Oil Baron’s Ball, but without the food fights.

Throughout the weekend, social media buzzed with pics of muckety-mucks posing with Duffy, including MSNBC anchor Thomas Roberts, who ran into the actor at a pre-dinner shindig and tweeted, “This weekend is gonna rock when the first person I meet is ‘Bobby Ewing.’” Later, CNN reporter Elise Labott tweeted a selfie with Duffy, along with her observation that “[h]e’s still so handsome.”

Duffy also got a shout out during the dinner from comic headliner Joel McHale, who ended his monologue thusly: “Here’s why America is the best country in the world — a guy like me can stand before the president, the press and Patrick Duffy, and tell jokes without severe repercussions. And instead of being shipped off to a gulag, I am going to the Vanity Fair after-party.”

(McHale is probably no stranger to the Duffy dynasty: Emily Cutler, the wife of Duffy’s son Conor Duffy, once wrote for McHale’s sitcom “Community.”)

Duffy was a guest of Time and Fortune magazines at the correspondents’ dinner. He sat with recent Oscar winner Lupita Nyong’o and her “12 Years a Slave” director, Steve McQueen, as well as “Gravity” director Alfonso Cuarón and actor Armie Hammer.

The actor seemed to take it all in stride, telling USA Today he suspects the dinner is a lot like the Academy Awards, although he doesn’t know since he’s never been to the Oscars. Incredibly, Duffy said he’s never attended the Emmys either — although if there’s any justice, that’ll change when the Academy of Television Arts and Sciences finally gets around to recognizing the knockout work he’s been doing on TNT’s “Dallas” lately. (We still get chills whenever we watch the midseason cliffhanger scene where Bobby shouts at Ann. Yikes!)

Duffy came to Washington with son Padraic Duffy, a playwright whom “Dallas” fans will remember as the American kid Bobby befriended in Paris during the original show’s final season. Padraic’s wife, Emily Kosloski, has a recurring role on the TNT series as Rhonda Simmons, the mystery woman who helped the Ewings put Cliff Barnes in jail.

And in case you’re wondering: Yes, your Dallas Decoder lives in D.C. and tried his best to catch up with Duffy while he was in town, but to no avail. Maybe next time. Given his popularity among Washingtonians, he’s bound to return, right?

Et Cetera

• While Duffy was taking D.C. by storm, Josh Henderson was commanding the red carpet at the Kentucky Derby.

• Dallas Decoder readers know Kevin Page, a.k.a. Bum, the Ewings’ go-to private eye, is also an accomplished artist. Last week, he spoke to the Dallas Morning News about his latest adventures in digital artwork.

• The house used to film the interior Southfork shots in “Changing of the Guard,” the first episode of TNT’s “Dallas,” just sold for $3.5 million, Realty Today reported last week.

• Reminder: There’ll be no #DallasChat tonight. The next discussion will be Monday, May 12, at 9 p.m. Eastern. See you then!

“Drill Bits,” a roundup of news about TNT’s “Dallas,” was published regularly. Share your comments below.

If TNT Wants Younger Viewers, Look No Further Than ‘Dallas’

Dallas, John Ross Ewing, Josh Henderson, Julie Gonzalo, Pamela Rebecca Barnes Ewing, TNT

Young love

Memorandum

To: Jeff Bewkes, chairman and chief executive officer, Time Warner Inc.

From: Dallas Decoder

Re: “Dallas”

So TNT wants to start chasing younger viewers, huh?

That’s what you told investors yesterday, and it sounds like a smart plan to me. As you pointed out, TNT traditionally targets somewhat older audiences — a strategy that served the cable channel well for a long time, but not so much these days.

The numbers tell the tale: According to the Los Angeles Times, TNT’s prime time audience has declined 13 percent during the past five years, from 2.2 million to 1.9 million viewers, while the median age has gone up, from 47 to 52 years.

So yeah, I see why you think it’s time for a new strategy.

The good news is your lineup includes “Dallas,” a show that could become a cornerstone in your plans to rebuild TNT.

Yes, it’s true “Dallas’s” ratings are down: The show averaged 2.7 million viewers last season, including roughly 958,000 adults between ages 18 and 49, the demographic often used to gauge a show’s youth appeal. This year, “Dallas” is averaging 1.9 million viewers, including roughly 630,000 18-to-49-year-olds.

But here’s the thing: Even though “Dallas’s” numbers have dipped, it still performs pretty well when compared to TNT’s other original dramas — especially where the younger crowd is concerned. For example, this winter, “Rizzoli & Isles” averaged about 952,000 adults between ages 18 and 49, while “Perception” grabbed approximately 574,000 viewers in this category.

Also, all the shows boost their audiences when you add DVR users who record the programs and watch them later in the week. Sometimes, the increase is dramatic: Thanks to DVR users, “Dallas’s” season premiere hit 1.4 million 18-to-49-year-olds, while the midseason cliffhanger snagged 1 million viewers in the demo.

There’s also this: “Dallas” is TNT’s biggest show on social media — and we all know how the kids love to post, tweet and share these days. “Dallas’s” official Facebook page has 1.6 million “likes,” while the show’s Twitter feed has 89,000 followers. By comparison, “Major Crimes,” TNT’s most-watched show, has 491,000 Facebook likes and 12,500 Twitter followers.

You also told investors you think TNT’s programming should be a little edgier. Well, my goodness, did you see “Dallas’s” midseason finale? It wasn’t everybody’s cup of tea, but it sure got people talking.

I guess it all comes down to this, Mr. Bewkes: As the head honcho at Time Warner — the conglomerate that owns TNT, the channel that televises “Dallas,” and Warner Bros., the studio that produces it — the show’s future rests in your hands.

And since you’re a smart fellow, surely you can you see how “Dallas” can serve as your bridge to the younger, media-savvy viewers you’ve set your sights on. It’s one more reason this show deserves a fourth season.

A word of caution, though: Just because TNT is going to start chasing younger viewers, don’t get any wacky ideas about sidelining “Dallas’s” veterans. This show has always had multi-generational appeal, and even though fans love the new generation of buff, young Ewings running around Southfork these days, we still want longtime favorites like Bobby and Sue Ellen to get plenty of screen time.

In other words: Mess with Miss Texas and you’ll receive a much different memo from Dallas Decoder.

Why do you think TNT should renew “Dallas”? Share your comments below and read more opinions from Dallas Decoder.

We’ve Got Lots of ‘Mama Drama’ Tonight on #DallasChat

Ann Ewing, Brenda Strong, Dallas, Judith Light, Judith Ryland, Linda Gray, Sue Ellen Ewing, TNT

Serial moms

You’re invited to join Dallas Decoder’s next #DallasChat on Twitter, which I’ll hold Monday, April 28, from 9 to 10 p.m. Eastern time. Since Mother’s Day is right around the corner, our theme will be: “Mama Drama.”

Leave your suggested questions in the comments section below, tweet them to me @DallasDecoder or post them to my Facebook page. I’ll choose one or more questions and ask them during our discussion.

If you’re new to #DallasChat, here’s how it works: For one hour, I tweet a series of questions to my fellow “Dallas” fans. Each question is numbered and includes the hashtag #DallasChat, so your answers should do the same. Please include the show’s official hashtag, #DallasTNT, in your tweets too.

Here’s a sample exchange:

Q1. Who is a better mother: Miss Ellie or Sue Ellen? #DallasTNT #DallasChat

A1. Definitely Sue Ellen. She at least tries to reign in John Ross. Miss Ellie always looked the other way with J.R. #DallasTNT #DallasChat

Here are two tips:

• During the discussion, enter #DallasChat in Twitter’s search field. This will help you watch the search results so you can follow the conversation. Click “All” to see all the related tweets.

• Be sure to include #DallasChat in your tweets. This allows the other participants to see your contributions to the conversation.

This will be a fun conversation. I hope you can join us!

The Dal-List: 10 Reasons TNT Should Renew ‘Dallas’ (Again)

Dallas, John Ross Ewing, Josh Henderson, Linda Gray, Sue Ellen Ewing, TNT

Never turn your back on a Ewing

We’ll find out who survived the Southfork fire when “Dallas’s” third season resumes on Monday, August 18, but there’s an even bigger cliffhanger afoot: Will TNT give the series a fourth season? To ensure the cable channel’s executives make the right decision, here are 10 reasons TNT should renew “Dallas” again.

Dallas, John Ross Ewing, Josh Henderson, TNT

Watch like you mean it

10. “Dallas” is TNT’s most-watched show (right now). “Dallas’s” midseason cliffhanger episode clocked 2.1 million viewers on April 14, making it TNT’s most-watched regularly scheduled show last week. Only the cable channel’s NBA coverage performed better. One week earlier, “Dallas” finished first overall, besting basketball and the ever popular “Law & Order” reruns. TNT, surely you wouldn’t drop your top show at the moment!

Christopher Ewing, Dallas, Jesse Metcalfe, TNT

Audiences grow back too!

9. “Dallas’s” ratings are growing. Yes, we all know “Dallas’s” numbers dipped this year, but they’re bouncing back. Since March 17, when the show hit a series low of 1.78 million viewers, “Dallas’s” audience on Mondays at 9 p.m. has grown 15 percent, with that cliffhanger episode hitting 2.1 million viewers. This means for the past five consecutive weeks, the show’s numbers went up.  This is what’s known as “momentum,” TNT.

Christopher Ewing, Dallas, Jesse Metcalfe, TNT

Not that kind of hit, dude

8. “Dallas” is a DVR hit. Last season, roughly 800,000 DVR users recorded “Dallas” each Monday night and watched it within the next three days. This number has pretty much held steady this year, lifting “Dallas’s” Monday night average of 1.9 million viewers to 2.8 million viewers overall. This means “Dallas” has one of the most reliable DVR audiences in prime-time cable television. That’s nothing to skip over, TNT.

Dallas, John Ross Ewing, Josh Henderson, Julie Gonzalo, Pamela Rebecca Barnes Ewing, TNT

Real. Love.

7. Adults love “Dallas.” This might be the most important number of all: “Dallas” is averaging 1.2 million adults between ages 25 and 54 (including DVR users). Why should you care? First, TNT targets 25-to-54-year-olds, so these are the viewers the channel cares about most. Second, last year, “Dallas” averaged 1.5 million 25-to-54-year-olds, so even though the show has declined overall, it’s held fairly steady with TNT’s favorite viewers.

Dallas, Elena Ramos, Jordana Brewster, TNT,

Who knew?

6. “Dallas” is TNT’s biggest show on social media. “Dallas” has 1.6 million Facebook “likes” and 88,800 Twitter followers — more than any other TNT series. In fact, TNT’s biggest hit, “Major Crimes,” has only 488,000 Facebook likes and 12,500 Twitter followers. That’s right: “Dallas” is three times as big as “Major Crimes” on Facebook and seven times as big on Twitter. Suck on that, “Major Crimes”! (Sorry, “Major Crimes.” Couldn’t resist.)

Dallas, Emma Bell, Emma Ryland, Julie Gonzalo, Pamela Rebecca Barnes Ewing, TNT

Feel the heat

5. “Dallas” has buzz. “Dallas” raised a ruckus with that notorious three-way in the midseason cliffhanger, but the show has made its mark in other areas too. Entertainment Weekly went gaga over Judith Ryland’s coke-snorting scene, and on separate occasions, Judith and Sue Ellen each wound up near the center in EW’s weekly “Bullseye” feature. You know what show hasn’t hit EW’s “Bullseye” this year? “Major Crimes.” Just sayin’.

Ann Ewing, Brenda Strong, Dallas, Harris Ryland, Mitch Pileggi, TNT

Love. Really?

4. Metacritic loves “Dallas.” From a creative standpoint, “Dallas” has never been better, but don’t take my word for it: Users at Metacritic, the online review aggregator, currently give the show’s third season a score of 8.6 (out of 10), up from a 6.7 for Season 2 and a 7.3 for Season 1. This means “Dallas” outranks the current cycles of “Scandal” (7.4), “The Walking Dead” (7.4), “Downton Abbey” (7.3) and, yes, “Major Crimes” (5.5).

Dallas, John Ross Ewing, Josh Henderson, TNT

A star is born

3. Two words: “Josh Henderson.” “Dallas” is blessed with one of the strongest acting ensembles on television, but this season, Henderson has emerged as first among equals. He’s delivering a remarkably complex performance, alternately making John Ross a source of scorn and sympathy. (Remind you of someone else we once knew?) Trust me: Henderson is going to be a big star someday. Hold on to him as long as you can, TNT.

Dallas, Linda Gray, Sue Ellen Ewing, TNT

Always our darlin’

2. Two more words: “Linda Gray.” As much as we love everyone on “Dallas” — and we adore them all! — Gray is special. Our admiration for her knows no limits. Dare I suggest she’s the main reason most of us watch, DVR, tweet and Facebook the show? No one does a better job evoking the old Hagman magic, and if there’s any justice in the world, TNT will renew “Dallas” and campaign like hell to get Gray the Emmy she deserves.

Bobby Ewing, Dallas, Patrick Duffy, TNT

Grrr

1. If you don’t renew “Dallas,” Bobby Ewing will be pissed. And take our word for it: You don’t want him mad at you. Just ask Ann.

 

 

 

 

 

 

Why do you think TNT should renew “Dallas”? Share your thoughts below and read more “Dal-Lists.”

9 Questions (and Answers) About ‘Dallas’s’ Future

Bobby Ewing, Dallas, John Ross Ewing, Josh Henderson, Patrick Duffy, TNT

Give it to us straight, Uncle Bobby

“Dallas” fans have questions about the show’s future. Dallas Decoder has answers.

1. “Dallas’s” third season has reached its midpoint. How’s the show doing?

Creatively, “Dallas” has never been better. The performances are top-notch, the writing is strong and the pacing has slowed down. The show no longer moves at the speed at light, making it easier for the audience to keep up with the stories.

Unfortunately, fewer people are watching “Dallas” this year. The series is averaging 1.9 million viewers on Mondays at 9 p.m., down from the 2.7 million who watched on Monday nights last year. However, when you count DVR users who record the episodes and watch them within three days of their debut, “Dallas’s” audience grows to 2.8 million viewers.

Last year, “Dallas” averaged 3.5 million viewers with three-day DVR playback added in. But don’t overlook this fact: Even though “Dallas’s” audience is down overall, the show is adding roughly 800,000 viewers through DVR usage each week — essentially the same number it added each week last year. In other words: DVR users are true-blue “Dallas” loyalists.

Watch what happens

Watch them Ewings

2. OK, so the DVR numbers are encouraging. Do they really matter?

Yes, they matter. Remember: Television is a business, and the purpose of ratings is to let advertisers know how many people see their commercials.

Studies show DVR users don’t skip every ad, and so TV networks now sell commercial time based on several factors, including: 1) the number of people who watch shows when they air, and 2) the number of people who record shows and watch them a few days later.

3. How does “Dallas’s” ratings compare to other shows?

It depends on which shows you’re referring to. The most popular show on broadcast television last week was CBS’s “NCIS,” which grabbed 17.1 million viewers; on cable, the top show was HBO’s “Game of Thrones,” which snagged 6.6 million viewers.

It’s probably fairer to compare “Dallas” to the other shows in TNT’s lineup. Since the beginning of the year, the cable channel has shown four original dramas: “Major Crimes,” which averages 7.4 million viewers, including the people it picks up through DVR playback; “Rizzoli & Isles” (5.6 million); “Perception” (3.3 million); and “Dallas” (2.8 million).

4. Are ratings the only numbers that matter?

No. Ratings are important, but other factors contribute to a show’s bottom line. For example, studios can also make money by selling their shows overseas, and the 36-year-old “Dallas” brand retains a lot of international appeal.

Additionally, there’s money to be made from DVD sales and licensing products based on a show — hello, J.R. Ewing Bourbon! — and it’s worth pointing out that Dallas the city gives “Dallas” the TV show tax breaks to film there.

Does any of this make the show a financial success? Who knows? TV networks rarely discuss a show’s finances (or its ratings or the network’s programming deliberations) publicly. Nevertheless, “Dallas’s” other potential revenue streams could be part of the calculus that goes into deciding the show’s future.

5. TNT pulled “Dallas” off its schedule after last week’s episode. Isn’t that cause for concern?

Nope. “Dallas’s” third season will consist of 15 episodes; TNT always planned to divide the season into halves — eight episodes in the winter and spring and seven episodes in the summer. TNT does this with its other shows, and so do other cable channels; AMC routinely splits “The Walking Dead’s” seasons, for example.

Dallas, Emma Bell, Emma Ryland, TNT

Summer lovin’

6. But TNT won’t start showing the second half of “Dallas’s” third season until August 18! What’s up with that?

Yeah, that news was kind of unexpected. Fans like me were hoping “Dallas” would return in June or July and regain some of the glory from its first season during the summer of 2012, when the show averaged 4.2 million viewers on Wednesday nights.

By holding the show’s return until mid-August, it might be harder for “Dallas” to stand out. If TNT runs one episode a week for seven weeks beginning August 18, “Dallas” will spill over into the fall TV season, when the competition is much tougher.

On the other hand, if “Dallas” shows its third-season finale in September and begins televising Season 4 in January or February 2015, that’ll amount to a four- or five-month hiatus — which is a lot better than the 10-month wait we had to endure between the second and third seasons.

7. What’s the deadline for TNT to decide if it wants to renew “Dallas” for a fourth season?

This isn’t clear. TNT announced “Dallas’s” third-season renewal on April 30, 2013, about two weeks after the second-season finale. The show traditionally begins production on each new season in September or October and wraps up filming six months later, and so if TNT wants to stick to a fall-to-spring production schedule, it probably needs to decide whether to renew “Dallas” soon so scripts can be written, sets can be built, costumes can be created, et cetera.

One date to watch: Wednesday, May 14. This is when TNT and sister channel TBS will hold their “upfronts,” the annual presentations where they pitch next season’s shows to advertisers. If TNT decides to renew “Dallas,” this could be a good place to announce it.

8. So will TNT renew the show?

Golly, I hope so. But I’m hardly an unbiased observer, so I took this question to one of the smartest guys I know: Marc Berman, editor in chief of TV Media Insights, a top industry news site. Berman is a “Dallas” fan too, but he promised to give us his honest viewpoint.

His prediction: Yes, TNT will give “Dallas” a fourth season. The fact that the show adds almost 1 million viewers through DVR playback is a plus, and so is “Dallas’s” status as a recognizable commodity in an increasingly cluttered media environment, Berman said.

9. OK, you seem to have a lot of answers, Dallas Decoder. So what’s going to happen to Pamela after her overdose in the midseason cliffhanger?

Beats the heck out of me, but I can’t wait to find out.

What did I miss? Share your questions about the future of TNT’s “Dallas” below and read more news from Dallas Decoder. 

Drill Bits: ‘Dallas’ Cliffhanger Hits 3 Million Viewers

Dallas, John Ross Ewing, Josh Henderson, TNT

Things are looking up

DVR users have been boosting “Dallas’s” ratings all season long, and last week was no exception. “Where There’s Smoke,” the TNT drama’s spring cliffhanger, debuted to 2.1 million viewers on April 14, but during the next three days, DVR users boosted the audience to 3 million viewers.

The episode — which featured the notorious three-way between John Ross, Pamela and Emma — scored 1.4 million adults between ages 25 and 49, a demographic TNT targets, up 25 percent from the previous week. The show grabbed 1.1 million adults between ages 18 and 49, a 27 percent increase.

“Where There’s Smoke” remains the year’s second most-watched “Dallas” episode. In first place: the season premiere, “The Return,” which drew 2.7 million viewers on February 24 and 3.5 million viewers through three-day DVR playback.

“Dallas” averaged 1.9 million viewers on Mondays at 9 p.m. during the first half of its third season, but with DVR playback, the audience rose to 2.8 million viewers. Last season, “Dallas” averaged 2.7 million viewers on Mondays, but DVR users boosted the audience to 3.5 million viewers.

“Dallas’s” third season will resume Monday, August 18.

Sue Ellen, Superstar

Congratulations to Linda Gray, who’ll be honored at the USA Film Festival in Dallas on Saturday, April 26. Among her fellow honorees: Morgan Fairchild, who originated the role of Jenna Wade on the classic “Dallas” series in 1978. For details, click here.

“Drill Bits,” a roundup of news about TNT’s “Dallas,” is published regularly. Share comments below.

‘Dallas’ is Bringing the Heat. Now Let’s See Some Heart.

Dallas, John Ross Ewing, Josh Henderson, TNT

III

Did “Dallas” go too far by showing John Ross, Pamela and Emma’s three-way in last week’s midseason finale? I say no. The scene put a fitting punctuation mark on a storyline that’s been building all year while continuing some longtime “Dallas” traditions, including the original show’s practice of pushing the envelope in its depiction of sexuality. I liked it, but now it’s time for the new series to get back to emulating its predecessor in other ways — starting with restoring its focus on the Ewings and delving deeper into their lives. To put it another way: “Dallas” has shown us the heat; now it needs to show us some heart.

Before I get to that, let’s address the controversy over the threesome. Many viewers have taken to Facebook and Twitter to decry the scene, saying they were offended by the sight of John Ross, Pamela and Emma making out — especially when the women kissed. If you find this distasteful, probably nothing I can say will change your mind, but let me point this out: These characters are consenting adults. They’re acting in the privacy of a hotel room, and no one is being forced to do anything against their will. (Yes, Pamela is under the influence of drugs, but she apparently decided to sleep with her husband and his mistress before she popped the pills.) Contrast this with J.R.’s extra-marital affairs on the old show, which almost always took place behind Sue Ellen’s back. To me, that’s more immoral than a consensual threesome.

Some fans also say the “Dallas” three-way is too graphic. I suppose whether or not you agree depends on your definition of “graphic.” In this case, there’s a lot of kissing but not much nudity: John Ross takes off his shirt, but the women remain in their lingerie. It strikes me as much less explicit than what I saw a few nights later on another cable drama, “Mad Men,” when Roger Sterling woke up in a room full of half-naked bodies after an orgy. For the record, this didn’t offend me either because it helped illustrate Roger’s ongoing womanizing, which is central to his character.

Ultimately, this is why I believe “Dallas’s” threesome works: It serves the story. From the beginning, the John Ross/Pamela/Emma triangle has been about the characters using sex to achieve some other purpose: John Ross sleeps with Emma to gain access to her father’s secret files; Pamela buys a sexy corset to surprise her husband and help him take his mind off his problems; Emma buys the same outfit to seduce John Ross and one-up Pamela. In the midseason finale, sex is once again used as a tool when Pamela lures John Ross and Emma into the ménage a trois, only to spring a drug-induced seizure on them. It’s kind of poetic.

Let’s not forget that sex has always been part of “Dallas.” The first episode in 1978 showed the teenaged Lucy rolling around in the hay with silver-haired Ray. “Dallas” went on to break ground in other ways too: Lucy became engaged to a closeted gay man in 1979, which ended up being one of television’s first sympathetic portraits of homosexuality, and during the mid-1980s, the show hinted Grace was more than a mere “assistant” to Angelica Nero. “Dallas” also gave us prostitutes, J.R.’s affairs and Sue Ellen’s foray into the lingerie business — which included plenty of shots of Mandy Winger modeling nighties that were every bit as revealing as Pamela and Emma’s corsets — along with countless scenes of shirtless men kissing women wrapped in bed sheets. Sometimes it was tawdry and sometimes it was romantic — just like on the new “Dallas.”

Did the producers of the TNT series go out of their way to be a little more provocative than usual with the three-way? Of course they did. They wanted to grab as big an audience as possible in order to keep fans hooked during the show’s four-month hiatus. This is also nothing new: Cliffhangers are a “Dallas” tradition going back to the days of “Who Shot J.R.?” By today’s standards, this latest stunt was a success: The midseason finale, “Where There’s Smoke,” debuted to 2.1 million viewers on April 14. It was “Dallas’s” second biggest audience of the year, although it’s probably nothing compared to the chatter the episode inspired on social media and around office water coolers. People are buzzing about a “Dallas” cliffhanger again. When was the last time that happened?

So does this mean the new show should spice things up even more? I think that would be the wrong lesson to take from last week’s ratings bump. Instead, I hope the producers will remember this: Sex on the original “Dallas” was always balanced by moments of familial warmth, like the quiet scenes where Miss Ellie dispensed wisdom to one of her troubled children or the humorous occasions where Bobby bested J.R. with a wink and a grin. There’ve been flashes of these kinds of scenes this year — the women of Southfork sit around the patio planning Pamela’s wedding, Bobby introduces John Ross to the lesser prairie chicken — but they’ve been too far and few between. In their place, we’re getting scenes about Mexican drug lords, upscale brothels and misguided quests for “justice.”

More problematic is this: Two-and-a-half seasons into TNT’s “Dallas,” fans still aren’t sure what makes some of the main characters tick. Jordana Brewster is a terrific actress, but poor Elena has whiplashed from being “good” to “bad” and back again. Constantly adding new players to the mix isn’t helping us get to know the people we should be paying attention to. It’s not like the new “Dallas” isn’t capable of delving deep: One of the reasons “J.R.’s Masterpiece” remains the TNT show’s high-water mark isn’t just because it paid such loving tribute to Larry Hagman’s character — it’s also because it opened a window into Sue Ellen’s psyche and allowed Linda Gray to deliver one of her finest performances.

The closest we’ve come this year is the powerful scene where John Ross confronts his mother about her alcoholic relapse. Frankly, this is another reason I’m willing to cut the show some slack when it comes to that now-notorious threesome. I’ve seen what Josh Henderson’s character can do when his clothes come off, but I’ve also seen what happens when John Ross bares his soul. Doesn’t everyone else on “Dallas” deserve the same opportunity?

What do you think? Share your comments below — please be respectful — and read more opinions from Dallas Decoder.