
Denial. Anger. Acceptance?
“Dallas” fans are nothing if not loyal.
The TNT drama’s midseason premiere drew 1.97 million viewers on August 18, essentially matching its audience from the winter and spring, when the series averaged 1.99 million viewers on Mondays nights. The episode, “Denial, Anger, Acceptance,” was seen by approximately 567,000 viewers between ages 18 and 49, a group advertisers pay top dollar to reach.
TNT hasn’t announced if “Dallas” will return next year or a timetable for making a decision. The conventional wisdom is the network will wait to see how the show performs during its late summer run before deciding whether to renew it. Expected to factor into TNT’s decision: “Dallas’s” performance among DVR users, who boosted the show’s average to about 2.8 million viewers during the winter and spring.
“Dallas’s” August 18 numbers are smaller than most of the other series in TNT’s summer lineup. Last week, cop show “Major Crimes” concluded a 10-week Monday run with an average of about 5 million viewers, while its companion series, freshman legal drama “Murder in the First,” averaged a little less than 3 million viewers.
At the other end of TNT’s spectrum: another legal series, “Franklin & Bash,” which opened its fourth season last week with 1.25 million viewers.
“Dallas’s” August 18 competition included ESPN’s preseason football game between Washington’s team and the Cleveland Browns, which drew almost 6.9 million viewers. Next week, “Dallas” will face off against the Primetime Emmys broadcast on NBC.
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