
Brace yourself, Annie
“Dallas” wrapped up its season on one of the most competitive nights of the year — and it has the numbers to prove it.
The two-hour season finale debuted September 22 to approximately 1.72 million viewers, the show’s smallest Monday audience this year, according to Nielsen. This included 560,000 adults between ages 18 and 49, a group advertisers pay top dollar to reach.
“Dallas” fans and people who work on the show were hoping it would get a lift from the much-touted finale, in which TNT promised one of the show’s main characters would be killed off.
“Could the numbers have been better? Yes, but this was a tough night to end the season on,” said Marc Berman, editor of TV Media Insights, an industry news site.
The season finale consisted of two episodes, “Endgame” and “Brave New World,” that aired from 9 to 11 p.m. in most time zones. The competition included the season premieres of NBC’s “The Voice,” which averaged 12.7 million viewers from 8 to 10, and “The Blacklist,” which drew 12.5 million viewers from 10 to 11. The debut of the CBS crime drama “Scorpion” scored 14 million viewers from 9 to 10.
On cable, “Dallas’s” competition included ESPN’s “Monday Night Football,” which averaged 13.3 million viewers throughout the evening.
“Dallas’s” September 22 audience is down about 8 percent from one week ago, when “Boxed In” debuted to 1.86 million viewers, including 540,000 viewers between ages 18 and 49. However, “Boxed In’s” total audience climbed to 2.8 million viewers when you count DVR users who recorded the episode and watched it within three days of its debut.
The other dramas on TNT’s late summer/early fall schedule aren’t faring better than “Dallas.” On September 17, the Wednesday entries “Legends” and “Franklin & Bash” drew 1.63 million and 1.52 million viewers, respectively.
Overall, “Dallas” averaged approximately 1.94 million viewers on Mondays this year, down from about 2.66 million viewers on Mondays during its second season and more than 4 million viewers during Season 1, when TNT showed it on Wednesdays.
The network hasn’t announced whether “Dallas” will be renewed for a fourth season, although executive producer Cynthia Cidre told Dallas Decoder last week that the show’s writers are cranking out scripts so the series will be ready to go into production if it’s picked up.
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