
Give us what we want, TNT
Will TNT renew “Dallas” for a fourth season? I have no idea, but there’s no shortage of reasons why this show deserves another year.
Let’s start with the numbers:
• TV ratings. Yes, they’ve dropped. “Dallas” averaged 1.9 million viewers on Mondays this year, down 28 percent from its second season, according to Nielsen. However, the audience includes approximately 592,000 adults between ages 18 and 49, a demographic TNT is eager to court. Among these viewers, “Dallas” fares better than three other TNT dramas — including “Murder in the First,” which just got renewed.
• DVR ratings. “Dallas” gets a nice boost from DVR users who record the episodes and watch them a few days later. Example: The third-season finale opened to 1.7 million viewers on September 22, but within three days, DVR users lifted the audience to 2.4 million viewers. Although this is the smallest DVR-boosted audience that TNT has reported for “Dallas,” it still means the finale’s viewership grew roughly 40 percent — not bad when you consider the two-hour episode debuted amid the crush of fall premiere week, when DVRs fill up fast.
• Social media. “Dallas” has 1.6 million Facebook fans, more than any other TNT drama, and 94,000 Twitter followers, second only to “Rizzoli & Isles.” Also, five times during the past six weeks, “Dallas” has cracked a weekly ranking of cable’s 25 buzziest shows on social media — including last week, when the season finale ranked fifth.
Is any of this good enough for TNT? Let’s hope so. The network’s executives are likely weighing a lot of other numbers that fans like us aren’t privy to, including “Dallas’s” production costs and revenue from product placement, DVD sales, merchandising and foreign broadcasts.
But this decision shouldn’t be about numbers only.
“Dallas” also deserves another season because the show is a creative success. Vets like Patrick Duffy and Linda Gray are doing some of the finest work of their careers on the new “Dallas,” while Josh Henderson has become a breakout star. The production values are also first-rate, and even though some of us diehards quibble with the storytelling now and then, “Dallas” remains one of the most absorbing hours on television.
This brings me to the other big reason “Dallas” deserves another year: Loyalty.
It’s one of the show’s major themes, but it’s also part of the fabric of “Dallas” fandom. Few shows inspire this kind of devotion. Some of us have been watching “Dallas” for more than 30 years — we tuned into the original show on Fridays nights in the 1980s, and then we watched the reruns and DVDs — while others are newcomers who’ve stuck with the TNT series through time slot changes, long hiatuses and split seasons.
TNT has a history with “Dallas” too. Back in 1991, when the network was still new, it showed “Dallas” reruns weekday mornings at 10, right after Bugs Bunny cartoons. TNT even ran a contest inviting viewers to submit lyrics to the theme. None other than Larry Hagman showed up to introduce the winning entry, which went like this:
Oh we own this
And we own that
As far as the eye can see!
From Texas soil
We pump Ewing oil
Daddy Jock, brother Bobby
And me!
Yes, I’m J.R.
I’m known near and far
A rat in a town
That’s cat-free!
I make big deals
And I’ve got one that’s real
Merging “Dallas” with TNT!
TNT, “Dallas” isn’t just part of our heritage. It’s part of yours too. Renew it today, and keep the tradition going.
Why do you think “Dallas” should be renewed? Share your comments below and read more opinions from Dallas Decoder.



































