
Captive audience
It’s a good news/bad news week where “Dallas’s” ratings are concerned.
First, the bad news: The TNT drama’s latest episode, “Boxed In,” debuted to 1.86 million viewers on September 15, according to Nielsen. The numbers are down 3.9 percent from the previous week, when “Victims of Love” debuted to 1.93 million viewers.
In the advertiser-prized category of adults between ages 18 and 49, “Boxed In” drew 540,000 viewers — essentially the same number “Victims of Love” grabbed a week ago.
As TNT presumably moves closer toward deciding the show’s future, this isn’t the direction fans were hoping to see the numbers go, is it?
On the other hand, the news isn’t altogether discouraging: When you count DVR users who recorded “Victims of Love” and watched it within three days of its debut, the episode’s audience climbed to 2.8 million viewers, up 3 percent from the boost the Labor Day episode, “Hurt,” received through DVR playback.
“Dallas” also got a boost last week on social media, where the series cracked a weekly ranking of television’s buzziest shows.
Overall, “Dallas” is averaging approximately 1.96 million viewers on Mondays this year — down about a quarter among total viewers and roughly 40 percent among the 18-to-49-year-old crowd.
This places the show toward the bottom of the pack in TNT’s lineup. The network’s most popular show remains “Rizzoli & Isles,” which averaged 5.24 million viewers on Tuesdays this year, while the lowest-rated shows are the Wednesday entries “Legends” (1.85 million viewers) and “Franklin & Bash” (1.25 million viewers).
Among 18-to-49-year-olds, “Dallas” outranks “Legends” and “Franklin & Bash,” as well as TNT’s freshmen legal drama “Murder in the First,” which the network renewed last week.
“Dallas” will conclude its season with two episodes, “Endgame” and “Brave New World,” on Monday, September 22 — when NBC’s “The Voice” and “The Blacklist” will open their new season.
TNT is touting the death of one of the Ewings during next week’s season finale and encouraging fans to offer their theories on social media using the hashtag #WhichEwingDies.
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